Swiggy has launched a new ‘Giftables’ category on Instamart, allowing users to send personalized gifts in 10 to 60 minutes. Designed for last-minute gifting, the service provides curated options for various occasions and relationships.

The feature is accessible directly from the default home tab in the Swiggy app. Once inside, users can browse gifts by occasion, recipient, or category, making it easier to find the right combination in minutes.

What Is Instamart Giftables

Instamart Giftables, Swiggy’s newest addition, offers a dedicated section for curated, ready-to-deliver items. Unlike traditional online services with longer delivery, Giftables focuses on rapid fulfillment and lets users send presents within an hour.

Products range from chocolates, gourmet snacks, self-care kits, plush toys, greeting cards, and festive hampers, suitable for different relationships and occasions.

Meeting the Pulse of Modern Gifting

Swiggy’s decision to expand into instant gifting is backed by rising demand for quick, stress-free, and personalized gifting solutions. Modern consumers often juggle busy schedules, and traditional gifting platforms don’t always cater to the urgency or spontaneity many situations require.

• Solve last-minute gifting challenges
• Avoid the hassle of shopping crowds, delivery delays, and missed timeframes.
• Expand its quick-commerce ecosystem
• Giftables enhances Instamart’s role as a complete lifestyle solution, not just a grocery seller, by being the only major service offering curated, instant gift delivery within the hour.
• Enable emotional convenience
• The service allows users to connect with loved ones instantly during important moments.
• The move also taps into the growing trend of impulse gifting, where consumers send thoughtful items on the same day rather than planning ahead.

Instamart Giftables delivers gifts in 10–60 minutes, making last-minute surprises easy for all occasions.

• birthdays
• anniversaries
• apologies
• romantic surprises
• festive celebrations
• corporate appreciation
• Whether planned or spontaneous, gifts arrive almost instantly.

Curated collections suit every occasion and include options like Birthday Specials, Romantic Gifts, and Self-Care Kits.

This curated structure helps users pick the perfect gift without scrolling endlessly or feeling overwhelmed by choices.

Personalization Options

• Personalization includes tailored bundles, message cards, and attractive packaging.
• handwritten-style notes or message cards
• aesthetically packaged items
• These small touches elevate the experience, making gifts feel more personal despite being ordered last minute.

Wide Availability Across Major Cities

Swiggy has expanded Instamart Giftables to multiple major cities. Users can access it directly in the app under Instamart, ensuring wide coverage for fast gifting convenience.

Affordable and Premium Options

Giftables offers both budget and luxury choices for any price range.

Options range from simple treats to premium kits, catering to diverse preferences.

How Instamart Giftables Works

• Open the Swiggy App and navigate to the Instamart section.
• Select the Giftables category, which appears prominently on the homepage.
• Browse curated gifting collections and choose an item or bundle.
• Add a personalized message, if available.
• Enter the recipient’s address, even if it’s different from the user’s.
• Place the order, and Swiggy delivers it within 10–60 minutes.
• The process mirrors Instamart’s familiar ordering experience, maintaining ease and convenience.

How Giftables Benefits Swiggy Users

Perfect for Last-Minute Surprises

Skip the rush to stores and last-minute delivery concerns—Giftables ensures every special occasion is celebrated on time.

Saves Time and Stress

Users no longer need to browse multiple sites or face delayed couriers. Everything is in one app.

Enhances Emotional Connectivity

Quick delivery means heartfelt gestures reach loved ones exactly when they matter most.

Reliable Delivery Through Instamart’s Network

Built on Instamart’s strong logistics infrastructure, Giftables ensures safe, timely, and quality-assured deliveries.

Strengthening Its Quick Commerce Leadership

The launch of Giftables marks yet another step in Swiggy’s ongoing strategy to diversify its Instamart offerings and compete aggressively in India’s booming quick-commerce space. With rivals like Blinkit, Zepto, and Dunzo also expanding their product categories, Swiggy’s move into instant gifting strengthens its position in the market.

By emphasizing convenience, emotional value, and curated gifting, the company aims to attract both regular Instamart users and new customers looking for reliable same-day gifting solutions.

The Future of Instant Gifting in India

As the demand for convenience grows, instant gifting is expected to become a mainstream trend. With young urban consumers embracing spontaneity and digital-first shopping, Swiggy’s Giftables is well-positioned to capture this emerging market.

• more personalized options
• city-exclusive gifts
• partnerships with local artisanal brands
• seasonal collections for events like Diwali, Valentine’s Day, and Christmas

This evolution could make Instamart Giftables one of the most popular last-minute gifting platforms in India.

Commenting on the launch of Giftables, Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, said, “At Swiggy, our vision is to offer unparalleled convenience to our customers. Giftables addresses a real consumer need. Gifting is often rushed and uncertain; with Giftables on Swiggy, users have curated, high-quality choices delivered in under an hour. No more switching platforms or settling for uninspired gifts.

Frequently Asked Questions

What is Instamart Giftables

Instamart Giftables is a new gifting category launched by Swiggy under its quick-commerce platform, Instamart. It offers curated gifting items that can be delivered within 10–60 minutes across select cities.

How fast are the gift deliveries through Giftables

Swiggy promises ultra-fast delivery between 10 to 60 minutes, depending on the user’s location and item availability.

What types of gifts are available in the Giftables category

Users can choose from a wide range of gifts, including chocolates, gourmet snacks, self-care kits, plush toys, greeting cards, festive hampers, beauty products, and curated bundles for different occasion

What types of gifts can I send through Swiggy Instamart Giftables

• Chocolates & sweets
• Flower bouquets
• Personalized gifts
• Gift hampers
• Party essentials
• Birthday/anniversary kits
• Soft toys
• Greeting cards

How do I access the Giftables section on Instamart

Open the Swiggy app → go to Instamart → look for the ‘Giftables’ category. Browse available gift options and place your order.

Conclusion

Swiggy’s introduction of Instamart Giftables marks a significant step forward in redefining instant gifting in India. By uniquely offering curated, ready-to-deliver gifts within as little as 60 minutes—much faster than most alternatives—Swiggy makes last-minute surprises, celebrations, and special moments more convenient than ever. The new category both enhances user experience and strengthens Swiggy’s position in quick commerce.

With expanding city coverage, diverse gift options, and seamless ordering, Instamart Giftables provides a smart, dependable solution for modern consumers seeking speed, variety, and thoughtful gifting on demand. As Swiggy continues to innovate, the Giftables category is poised to become a go-to option for spontaneous surprises and hassle-free gifting across India.